Nearly every day the consumer is confronted with commercials concerning the ongoing battle between Macs and Windows laptops. Due to the latent economic environment, the consumer must be wise and has to ask which laptop is a better buy.
At face, the better buy would be the Windows operating system laptop. It's low cost and well-established user settings in Windows make it a desirable choice. But now the argument for Windows, on the behalf of software compatibility, has been phased out by Apple's innovative edge.
Macs now run Windows along side of the Mac OS X platform, greatly leveling the gap between the user's preference of the laptop's capacity. Macs can be seen to surpass PCs in the myriad of software built into their machines. Apple's decision to have the Mac offer a vast amount of multi-media software has led to its categorization a "creative" tool. But with the ability to run Windows software on laptops and notebooks and increased options for users to produce audio and visual recordings etc., the term "creative" is hardly a limiting one.
In fact, it insinuates that Macs are more concerned with optimizing the use of their notebooks rather than just selling you a product. Sure, PC laptops can be upgraded, cameras and microphones can be attached, but the concept of the laptop style entails user mobility. In the case of the Mac, all of these features are included.
The optimization of use vindicates upon the sole instance that Mac laptops provide their users with built in security. Since Macs aren't as vulnerable as Windows system laptops to viruses, users seldom have to worry about the cost of repair, let alone replacing their computer.
Therein, although the Windows laptop's low cost appears desirable, the Mac's cost can be thought of as an investment. And in times of a struggling economy, we appreciate a safe investment.
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A branding strategies article by Scotts DIGITAL - Top digital marketing company in Singapore and globally. Contact Scotts DIGITAL @ +(65) 9388 0851 or email to admin@scottsdigital.com for more information on how to brand your website in Google and generate more clients for your business.
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