Saturday 11 July 2015

Apple – DOA Policy

Key changes to the Apple EMEA DOA process

TPM’s are eliminated from the DOA process
Point of Sale is now the DOA decision maker - Apple DOA policy calls out DOA eligibility
Channel encouraged to offer  in-warranty repair options first
Stop using the AppleCare case id as a requirement for DOA RMA Authorisation
AppleCare contact centre assistance remain available for troubleshooting support
A DOA is a product exhibiting a hardware failure within 14 days from the Resellers invoice to their end customer

A Proof of Purchase is required for any DOA RMA claims.
A strict EOL rule for products - EOL products after 90 days are not eligible for RMA
Back-end monitoring of RMA return rates
Policy compliance audits will occur if required due to abnormal return rates

What is a DOA?
Apple branded products that channel customers have determined to be “open box” Dead on Arrival (DOA) or otherwise known as Inoperable Upon First Use (IUFU) and where customers have refused a warranty repair
Is caused by hardware symptoms that prevent basic operation, upon first use out of the box
Is a failure that has occurred within 14 days on purchase by the end user.


What is NOT an Apple DOA, The following are not valid DOA reasons
Operating System (OS) and/or Application Bugs or faults
Missing or Wrong items ( SRF process supports this)
Damaged finished goods boxes
Refurbished product
Refurbished , Demonstration, or second hand stock
Product that has been re-configured in the channel
Incomplete units, missing originally shipped items
Products where a warranty repair was already accepted and performed
A “closed box return” or any “buyer remorse” returns


The following Apple products may not be returned as DOA

Products like iPod Socks where Apple does not offer any warranty & the iPhone is not covered by these processes
Discontinued products (EOL) that have been off the Apple price list for more than ninety days.
Products that cannot be returned as shipped because they are missing either accessories or the original packaging.
Products that are greater than 60 days old from the Apple Invoice date unless an end customer invoice less than 14 days old can be provided.


Excessive Return Limit Processes for Resellers

Based upon a resellers product return history, Apple reserves the right the refuse all DOA return requests in excess of 1% (by value) of actual net revenues for the previous quarter. 


In the case that Apple should determine that a general return of products is required, those products would not be subject of Apple’s return reserve limit.

All DOA return requests from resellers who are believed to have excessive returns will be audited for policy compliance.

Apple reserves the right to refuse or return, at the resellers expense, any product shipped in violation of this DOA Return Policy.


DOA products purchased originally from distribution which meet this criteria need to be claimed from the distributor you purchased them from.

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